Marketing & Sales Case Studies

A major retailer in the pet food supplies and services industry was focused on reaching new target consumers and optimizing store locations. To achieve these goals, the retailer was evaluating a smaller, convenient store format.

Beijing Capital International Airport Co. (BCIA) had a new terminal scheduled to open early in 2008, ahead of the Beijing Summer Olympics. This addition would make BCIA one of the biggest terminals in the world, serving as a key portal during the Olympic Games. However, Chinese airports had been criticized for years for their high-price image, undiversified retail offerings, and lack of marketing and promotional activities.

A national U.S. discount retailer was facing new competition from companies that were refocusing on budget-conscious consumers during the recession. L.E.K. Consulting was engaged to assist in developing a pricing strategy to maximize sales and margins.

A New Zealand financial services business that provides life insurance and some health insurance, investments and home loan products, was facing a rapidly changing regulatory environment focused on improving the quality of agent advice. In response, the company was looking to build a distribution strategy that would protect its market position.

Following positive clinical results, a global biopharmaceutical company engaged L.E.K. Consulting to help it develop a product launch strategy for a next generation biopharmaceutical drug.

L.E.K.’s client acquired two leading hair transplant companies separately within the past decade to expand its presence in the U.S. hair loss solutions market.

Smart grid technology is integral to promoting energy efficiency, and will enable consumers to reduce and optimize their consumption based on greater insight into their usage and the potential application of demand-response tariffs.

Growing demand for healthcare services is placing an increasing burden on public health systems at a time of fiscal austerity, forcing governments to look at new models to deliver improved healthcare outcomes at lower cost.

A medical, dental and veterinary supplies distributor engaged L.E.K. Consulting to help grow its medical group quickly.

A major managed care organization saw the significant potential to serve Baby Boomers as they reach retirement age, but was having trouble diagnosing strategic opportunities for Medicare-based products.