Marketing & Sales Practices

Brand Strategy Consulting

L.E.K. Consulting develops comprehensive, fact-based programs to increase brand effectiveness. We identify where companies are excelling and where brands are underperforming — and we use this information to create programs that closely align the brand with customer and market needs.

Loyalty & Customer Experience Consulting

Today, firms are concerned with all aspects of engagement across the customer lifecycle. The way they think about “customer experience” is becoming increasingly omnichannel in nature. Enhancing the digital experience is gaining equal footing with the optimization of human interactions. Increasingly, companies want loyalty programs that go beyond rewards and incentives and instead enable a deeper relationship with their customers through greater understanding and more relevant conversation.

New Product Development Consulting

L.E.K. Consulting recognizes that a company’s array of products and services is the key set of assets that drives company value. But in a rapidly changing marketplace, the vast majority of companies’ legacy product portfolios are misaligned with these shifting market needs. L.E.K. helps our clients adjust its product portfolios to meet those changing needs.

Pricing Strategy Consulting

L.E.K. helps clients understand the market and competitive dynamics that affect pricing decisions. We develop pricing models to evaluate how market shifts and pricing changes impact the bottom line. We help our clients develop pricing strategies to address the pricing pressures facing them in today’s market environments, and also provide a roadmap for growth.

Sales & Channel Mgt. Consulting

L.E.K. Consulting advises senior executives on strategies to manage, grow and optimize their sales operations and distribution channels. We have deep expertise across a variety of capabilities that help executives more effectively run their sales operations and execute their channel management plans.