Media & Entertainment Insights

Volume XIX, Issue 44 | July 11, 2017 | By: Alex Evans

As the number of OTT offerings continues to climb, the opportunity to consolidate the management of these services on behalf of consumers is likely to accelerate as well. As the number of OTT offerings continues to climb, the opportunity to consolidate the management of these services on behalf of consumers is likely to accelerate as well. This Executive Insights discusses key factors that are likely to support OTT aggregation.

Volume XIX, Issue 17 | March 7, 2017 | By: Alex Evans, Gil Moran

Our recent survey of sports fans in the U.S., examined market shifts in viewership and fandom. In Part 2 of this Executive Insights series, we identify specific strategies, from new broadband-delivery services to fantasy and eSports, that have the potential to boost engagement particularly among Millennial consumers, with the goal of making digital services a larger part of the sports ecosystem.

Volume XIX, Issue 12 | February 9, 2017 | By: Alex Evans, Gil Moran

L.E.K. Consulting recently conducted a survey among different age groups that looks at the various forces reshaping sports fandom in the U.S. In the first of a two-part Executive Insights series, we examine how engagement, preferences and trends across traditional and alternative segments (e.g., eSports), as well as emerging platforms (e.g., over-the-top broadband Internet television (OTT)), are poised to redraw the map for teams, leagues, broadcasters and marketers/retailers.

Volume XVIII, Issue 37 | October 13, 2016 | By: Ray Fujii

Smartphone penetration in Japan has taken off, rising from just 15% of the population in 2011 to more than 75% today. The surge in handheld devices has paved the way for an explosion in mobile application development. This Executive Insights analyzes key factors behind the growth in smartphones and mobile apps, and identifies four critical success factors for market entrants to consider.

Volume XVIII, Issue 30 | August 9, 2016 | By: Peter Smith

There are only a few KPIs which have a large influence on profitability – but defining and understanding how they interact with each other can be difficult. L.E.K. has developed a Dynamic Performance Management tool which can help businesses to address this problem and improve profitability by more than 30%.

Volume XVIII, Issue 24 | July 7, 2016 | By: Alex Evans

In this Executive Insights, we’ll look into a number of factors that could determine whether established pay TV providers will be able to keep pace, particularly as younger viewers continue to tune out and a new wave of emerging digital platforms takes on the market.

Perennial Millennials 2 | January 25, 2016 | By: Maria Palm, Martin Pilkington

In the second installment of L.E.K.'s "The Perennial Millennial" Executive Insights spotlight series, we explore the uptake and future interest in Over-The-Top (OTT) services among Millennials by life stage and the potential impact on traditional Pay TV providers.

Perennial Millennials 1 | January 13, 2016 | By: Maria Palm, Martin Pilkington

L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.

Spotlight 4 | September 24, 2015 | By: Dan Schechter

In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.

Volume XVII, Issue 22 | July 9, 2015 | By: Eric Navales, Robert Haslehurst

In this Executive Insights, L.E.K. examines the factors that will drive successful commercialization of Internet of Things (IoT) from manufacturers of connected devices including industrial equipment, smart home and consumer electronics companies, to those who enable the connectivity of such devices and those who market and distribute the devices. Those companies that choose a smart and thoughtful approach to bringing their devices to market will have the best shot at thriving in the world of IoT.