Executive Insights

Volume XIX, Issue 58 | September 18, 2017 | By: Robert Haslehurst, Alan Lewis SAE International’s definitions of automation levels for on-road vehicles The pace of auto OEM autonomy patent filing is exploding Two business models emerging to develop and commercialize a fully autonomous vehicle Alphabet’s (Google) Waymo has the clear lead among tech players Alphabet / Waymo’s cars are self-driving more successfully so far GM and Ford have committed to developing autonomous vehicles

There’s no doubt that over the long term, autonomous vehicles (better known as self-driving cars), combined with electrification and shared mobility, will have a massive impact on society. This Executive Insights examines three key challenges to commercializing the first fully self-driving vehicle.

Volume XIX, Issue 45 | July 12, 2017 | By: Dan McKone, Robert Haslehurst, Maria Steingoltz V-commerce as the next wave of retail A substantial portion of respondents have used AR or VR at least once Interest in shopping concepts AR and VR will impact the entire customer journey

Virtual reality and augmented reality will transform retailing. But how, exactly? L.E.K. Consulting recently surveyed 1,000 consumers who had already experienced AR and VR technology. The results offer an initial look at what consumers hope to do when they shop in augmented or virtual realities.

Volume XVIII, Issue 45 | November 28, 2016 | By: Clare Chatfield, Larry Verge Figure 1  What was the origin (threat actor / source) of the breach? Figure 2  Impact of 11 factors on the per capita cost of data breach

Cybersecurity is a key concern today for businesses around the globe. There is no shortage of advice, however most focus is on IT risk, with little attention paid to the broader, strategic causes and implications. In this Executive Insights, L.E.K. Consulting partners Clare Chatfield and Larry Verge recommend a holistic approach to cybersecurity that addresses both the technology and people-based risks.

Volume XVIII, Issue 39 | October 19, 2016 | By: Jonathan Simmons Network rationalization model Expected profit of additional store groups

The constantly changing relationship between online and offline retail channels is making the task of store network planning more than challenging than ever as retailers strive to maximize profit margins. In this Executive Insights, London partner Jonathan Simmons explains how sophisticated network planning tools and advanced data analytics can help retailers to plan effectively and achieve greater profitability.

Volume XVIII, Issue 37 | October 13, 2016 | By: Ray Fujii Smartphone penetration in Japan, 2011-2016 Benchmarking snapshot of key news media statistics Revenue for mobile gaming apps by operating system Paid apps downloaded per smartphone user, by country, 2013

Smartphone penetration in Japan has taken off, rising from just 15% of the population in 2011 to more than 75% today. The surge in handheld devices has paved the way for an explosion in mobile application development. This Executive Insights analyzes key factors behind the growth in smartphones and mobile apps, and identifies four critical success factors for market entrants to consider.

Spotlight 1 | March 24, 2016 | By: Aaron Smith, Darren Perry, Harsha Madannavar What’s driving global growth in IT services? Most companies expect to increase their spend on outsourced IT Outsourced IT has huge upside — $1 trillion in annual spend by 2018 Fragmented IT spend: more on specialized service providers, less on legacy providers Customer preference for using specialist vs. generalist IT service providers CSC revenue by service type (FY2012, projected FY2015) Key considerations for evaluating IT services investments

In this Executive Insights' "Spotlight on Technology: Steering Clear of the Danger Zones," learn why companies are increasingly taking advantage of IT services to migrate their industry-specific services to the cloud, how customers are utilizing vendors and which vendors will win by capitalizing on these opportunities.

Volume XVII, Issue 22 | July 9, 2015 | By: Eric Navales, Robert Haslehurst Marketing Traditional Products vs. Marketing IoT Devices

In this Executive Insights, L.E.K. examines the factors that will drive successful commercialization of Internet of Things (IoT) from manufacturers of connected devices including industrial equipment, smart home and consumer electronics companies, to those who enable the connectivity of such devices and those who market and distribute the devices. Those companies that choose a smart and thoughtful approach to bringing their devices to market will have the best shot at thriving in the world of IoT.

Spotlight 3 | June 16, 2015 | By: Dan Schechter Virtual Reality: What does VR Look Like Today, and What Will Lead to Its Adoption? There Are Actually Three Virtual Realities: Many Think Only Traditional Super VR, But There Are Three Types Beam Me to The Holodeck With Super VR: Advanced Technologies for the VR-Purist Fan Boy Excitement: Super VR Content is Hardcore Immersive Entertainment To Discerning Fan Boys Easy Does It: Medium VR Headsets Prove the Power of Simplicity and Lower Cost Holodeck on the Cheap: Quick-to-Market Medium VR Headsets use Smartphones For Cheaper Modern VR Hold on Tight: Medium VR Content Offers Viewers Exciting New Experiences The New Reality is Casual Mobile VR: A Cheap Alternative Approach to VR That Billions Can View Today Placing Fans Closer to their Favorite Stars: Casual Mobile VR is Real Today for Interactive Music Videos Four Key Drivers of Virtual Reality Adoption If You Build It, They Will Come: Gaming as a Strategy to Incite Consumer Demand for VR Headsets Grand Slam: Sports as a Unique Opportunity to Leverage VR Entering the Twilight Zone: Viewers Step Into Films with VR Movie Trailers Not Your Average Sunday Morning Cartoon: Virtual Reality Enables Immersive Animated Viewing Our Outlook: Virtual Reality is Becoming a Reality

As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.

Volume XVII, Issue 13 | April 6, 2015 | By: Joseph Johnson, Harsha Madannavar Overview of HCIT Applications Healthcare Stakeholder Needs and HCIT Solutions

In this Executive Insights, L.E.K. Consulting examines how HCIT companies can crack the code to achieve maximum commercial potential and take advantage of the seismic changes overturning healthcare in the United States.

Volume XVI, Issue 43 | December 12, 2014 | By: Robert Haslehurst, Carol Wingard Systematic Approach to Commercializing Innovative Technology

Collaboration is essential—the need to mobilize multiple stakeholders applies to a broad range of innovators and market participants across the value chain. Although many innovators recognize the need to build an ecosystem of stakeholders, the follow-through isn’t always there. In this Executive Inisghts, L.E.K.'s Robert Haslehurst and Carol Wingard introduce a five-step approach to help innovators maximize their chances of commercializing new technologies.