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Airline Case Study: New Merchandising Concept Redefines Aviation Industry

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In this airline case study and success story, we explore one of the world's largest airlines which was facing declining revenues during difficult economic times. The company selected L.E.K. Consulting to reexamine its core offerings and recommend new strategies to increase sales. L.E.K. was challenged to bring a new business model that could change the economics of the broken aviation industry.

L.E.K. VP John Thomas and his team brought their understanding of the airline traveler and their expertise in the merchandising industry to develop a new innovative business model for the airline. L.E.K. recommended a suite of offerings and services, developed an implementation plan, and gave the capital requirements to launch the program. The results have been transformational to the aviation industry and has significantly bolstered the company's sustainable revenues.

Learn more about L.E.K.'s aviation management consulting practice.


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