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Strategic Market Position (SMP): Achieve Higher Profitability and Improved Shareholder Returns

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Stuart Jackson, Global Managing Partner at L.E.K. Consulting and author of acclaimed book Where Value Hides, discusses the concept of Strategic Market Position (SMP) and how it can be used to boost profitability and increase shareholder value.


http://www.youtube.com/watch?v=iSG152kN2Ww
4:46